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Experience sharing of investment promotion in industrial parks
- 2020-04-27-

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; (dry / Original) OF: Wu Yanjuan

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp; I have been in the investment and operation management of the industrial park in Songshan Lake for several years, and I have some experience that I have always wanted to share with my friends. Recently, I left my original company to start my own business. I thought more deeply about how to attract businessmen in Dongguan Industrial Park to create good results.

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp;First, how to promote investment with operations?

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp; In the early stage of investment promotion in the Dongguan Industrial Park, there is no industrial atmosphere in the park. You need to show the operating service system to the intent companies visiting, and tell them that our investment orientation, which companies will settle in the future What kind of companies are your neighbors and what value-added services can your company enjoy in the future, including talent matching, investment and financing, marketing, technological innovation, etc. By regularly holding various industry forums, it provides free training opportunities for enterprises in the park, and demonstrates the style of the enterprises in the park through the operation of the WeChat public account. Regularly visit the enterprises in the park to understand their operational service needs.

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp;Second, how to multi-channel customers

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp; Tuoke has a variety of channels. Basically, I have personally tried and sold it, and led my team to practice and explore.

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp; Referrals of business associations: The business associations have many enterprise resources, and the president or secretary general of the business associations are the core characters of the network resources. At a China-Korea exchange meeting, I met Mr. Han Zhipeng, Secretary General of the National Small Appliances Union. When your network is not very rich, you must create opportunities to meet other people, meet people through various activities, exchange business cards, and get the chance to visit again. On the day of the meeting, everyone exchanged business cards. In the initial stage of investment promotion, when you got the business card, you would add WeChat, add one by one, and then chat one by one to see whoever has the time to visit. "Everyone may become your customer. Even if it ’s not your customer, it is possible to introduce you to your customers. ”In this way, I visited Secretary-General Han and drank tea to chat. My resources were sorted out. Less than a month later, Secretary General Han introduced Zou Zou of Aoli Technology (a connection line, a factory in Xiegang, and R & D and sales in Songshan Lake) to settle in the park we serve.

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp;Old fellow group extension:People are strangers in a foreign country and meet their fellows with tears. When I first started investing in Songshan Lake, I would think about a question every day. Where can I find entrepreneurs? Suddenly one day, I thought I could contact the Henan Chamber of Commerce. Aren't all the entrepreneurs in the chamber? Search the WeChat circle of friends, keyword: Henan Chamber of Commerce, find a general manager Xu, I sent a message to General Manager Xu: "Mr. Xu, I have n’t contacted for a long time, has our chamber of commerce recently? 0010010 nbsp; "It didn't take long for President Xu to reply:" There is a Mid-Autumn Festival event on the weekend. Welcome to participate. "On the day of the event, I arrived as scheduled and met other entrepreneurs and fellows. Later, Mr. Xu became my client and a very good friend. I will also talk to him about any problems encountered in work and life, and listen to his suggestions.

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp;Anti-selling:Mr. Zhong always jokingly said that he was fooled by me when he invested in a single building in Songshan Lake. Mr. Zhong was mainly engaged in decoration projects at that time. At that time, my friend introduced me to me because I was doing investment promotion in Songshan Lake. I had the opportunity to introduce some decoration projects to him. After getting acquainted in this way, my professional instinct inadvertently instilled in him some investment value of Songshan Lake. Later, he made up his mind to invest in Songshan Lake. At present, its smart park team is working here. The company was established only one year ago, and its turnover reached RMB 1 billion last year. When your network resources are not very rich, even if someone else asks for you, do n’t refuse the opportunity to meet with others. Everyone may become your customer or introduce you to the customer, just need to spend time to operate, This is the time cost. Once your network resources are relatively rich, it is necessary to choose the best resources to cooperate to save time and cost.

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp;WeChat group extension:In the Internet era, the WeChat group is a resource library. A few years ago, I found a WeChat group of high-net-worth individuals from my many WeChat groups. This WeChat group was built by a relative of my distant home. He did wealth management in Shenzhen a few years ago, focusing on trusts and funds. In recent years, he switched to equity investment. I sent a red envelope inside, and then made an advertisement. Mr. Zhan of Shenzhen added my WeChat and consulted. After two or three WeChat invitations, President Zhan and her wife came to Songshan Lake. After my introduction and investment analysis of Songshan Lake, they finally decided to invest in Songshan Lake and set up a subsidiary.

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp;Intermediary channels:Dongtang Consulting (focused on 4 S shop marketing solution) Luo always finds me through a real estate agency company, also in the marketing industry, when I forced an order, his team told me that they are also doing Marketing, do not need to force orders, I think I met a master. By helping them to obtain the custom decoration of Party A and the five-month rent-free period, they eventually became my customers. The company grew very fast, and in the second year it replaced a larger area of ​​office space and leased an independent building. Because I have always maintained a good relationship, Luo always has space requirements and will think of me for the first time.

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp; I will often share the above extension experience with my Songshan Lake Investment Promotion Team. I believe that Kung Fu pays no attention to people, as long as you are attentive, you can find your own way of extension, which is the same in all walks of life.

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} Nbsp; Of course, to operate a park, it is more necessary to lay out from various aspects such as market research, investment positioning, investment strategy, preferential policies for investment promotion, and operational services.

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp; Finally, I have a few words to give to companies and individuals in all walks of life who are facing marketing difficulties:

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp; There are two types of people in the world, those who understand marketing and those who do not understand marketing.

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp; There is nothing that cannot be sold, only the salesperson who cannot sell.

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp; Obtaining the trust of customers is the first step in the transaction. Thinking from the customer ’s perspective can win the customer ’s respect and trust.

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp; Professionals can create value, we must believe that you are a professional in the industry you are engaged in, and can help customers create value.

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp; I hope that through this year ’s epidemic, we will find opportunities in times of crisis and create better investment results.

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp; Guangdong Mingqi Business Management Co., Ltd. was established in 2020 4 month, focusing on providing high-quality location solutions for growing companies. Real estate investment management experience and industrial park project resources. The company's industrial real estate service brand "Famous Enterprise Preferred" is committed to finding well-known enterprises that meet their investment orientation for local governments and industrial parks; and focuses on selecting areas for enterprises that meet their site selection requirements or Dongguan Industrial Park Industry The park provides high-quality location solutions, helps companies to interpret Dongguan's investment promotion policies, regional industry analysis, project investment cost analysis, and helps companies avoid investment risks.

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp; "Famous enterprises select" to provide high-quality location solutions for growing enterprises

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp; "Famous enterprises preferred" help the park find good enterprises, help enterprises find good parks

0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; 0010010 nbsp; { {0}} nbsp; "Optimized by famous enterprises" saves site selection time, reduces site selection costs, and avoids site selection risks.

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